Los Pericos Redesign

“Los Pericos” is a Los Angeles based food manufacturer producing tostadas, tortillas and chips, with a distinguishing taste. This was a personal project by Aldape Designs, with the purpose of redesigning outdated logos but still keeping its ethnic authenticity. 

Los Pericos Logo

The logo is a redesign of the original Los Pericos, keeping the name and the parakeets. The logo is an elegant and minimalistic take on the more illustrative design from the original. 

Los pericos Brand Identity

The rebranding of Los Pericos features a minimalistic and cultural design with unique green colors and a simple, meso-american style pattern. 

Los Pericos Tostada Packaging

The before and after of the Los Pericos Tostada Packaging.